Whether you have kids in school or a loved one away on an extended business trip, staying in touch can be a bit of a challenge. While you may miss your loved one at family functions and events, your loved one may be even more depressed at the prospect of missing out on the festivities. Videos are easily shared and a fantastic way to make everyone feel like they’ve been there. Luckily, there are several great video-sharing sites on the market today. Here are five of the best:
Whether you’re shooting video on a camcorder or from your mobile device, you’ll want an easy way to share it. YouTube offers one of the easiest user interfaces on the market, allowing members to quickly upload videos and share them with whomever they wish. Once you create a channel on YouTube and upload your videos, you can choose to make your channel private or public. By choosing the private option, you are ensured that the only people who will see your videos are those who receive a link. This privacy feature can be important, especially if your video contains small children or embarrassing moments. Many web sites offer easy ways to download youtube videos. Read More
Although Reddit doesn’t hold the same sway as some other social media powerhouses like Facebook and Twitter, it definitely has a legitimate online presence. In fact, it currently receives more than thirty five million unique visitors a month. For this reason, Reddit is a potential marketing goldmine for those who know how to take advantage of it. With this in mind, let’s go over some techniques you can use for performing market research and for directly promoting your business.
One of the main reasons why marketers use Reddit is to perform market research on nearly any niche. Basically, it works by viewing an existing subreddit or creating one on a topic that pertains to your target audience or whoever you want to get input from. From there, you simply monitor what the community is saying. For example, if you run a business in the fashion niche, you might see what people are saying about the latest fashion trends. This way you can learn about what’s hot and what’s not and use this information to adjust your marketing accordingly. In fact, this technique is usually an effective way to perform market research without having to spend money on surveys and other research methods. Read More
Pinterest is a fantastic image sharing website that allows you to aggregate your favourite images on to pin boards. These boards can be dedicated to different topics and you then pin your images accordingly. Many websites now have a ‘follow us on Pinterest’ button as well as a ‘pin it’ button on their images so that users can pin them straight to their Pinterest boards without leaving the website. Pinterest can be a fantastic tool for generating brand awareness and driving sales as your images can be pinned by one user and then re-pinned buy tens, hundreds and even thousands of others.
If you work in the design industry, or any industry that is very visual, then it is probably worth signing up for an account. Share your leaflet designs, packaging concepts, the infographics you have created and anything else that you think people would want to see. If you are a weddings stationary designer or a photographer then you are especially lucky as wedding images are very popular. One quick tip is to create image based quotes that reflect the ethos of your design agency as quotes get re-pinned more than anything else! Take a look our infographic for some interesting Pinterest stats and tips for using Pinterest as a promotional tool! Read More
Can you put your phone down, turn it off, and not touch it, check it, or think about it for an entire day? A few hours? Even a few minutes? Experts are beginning to discover that most people can’t – and that’s only one sign of the kinds of problems we’re facing. This dependence on technology is only one of many possible downsides that researchers are discovering as the digital age progresses, and more and more people integrate computers, mobile phones, and social networking into every aspect of their lives.
Modern communication online takes place in chunks, from Twitter’s 140 characters to articles generally less than 500 words. While social networking makes it possible to interact with people from all over the world in the blink of an eye, it also prevents us from relating to one another as human beings face to face. Some experts believe that depersonalizing one another is a serious issue, as while it is interpersonal communication, we as individuals are always the center of the interaction. We become increasingly self-centered, with the computer as the only other point of relationship.
It’s not just our relationships with others that are effected, however. Experts are finding that the way we use technology actually alters the wiring of our brain, and consequently the way we process and use information in our everyday lives. This graphic shows a few of these areas: the way our attention spans are shrinking, the amount of time we spend with technology, and even the way our brains process hormones. Read More
Sure, social media has a great place in the “social” world, but as time and research has shown, social media has become a mainstay in business and marketing operations as well for almost all established businesses of today. Given the frequency and capacity at which many businesses conduct operations through social media, the more savvy technology buffs have pondered the looming question of whether all of this information exchange through social media is truly safe? In other words, are businesses aware of the basic things to do to make sure their information is secure? Chances are, no, they are probably not.
Today, over 800 million regular users log in regularly to Facebook and Twitter, many of which are businesses, but a large majority haven’t the slightest clue about Social Media Security Basics, which will protect personal account information, private financial information, confidential business data, and more, from being compromised and hacked into. This infographic seeks to outline those basics to know, so that neither you or your business will fall victim to hacking. Read More
Originally it sounded like a dream come true for business owners — the ability to sell products from a Facebook page directly to customers. Before that, if a person was visiting a business’s Facebook profile and decided to purchase a product, he would have to open a separate browser window, load the business’s actual website, hunt down the product page, and finally begin the actual purchase process. Understandably, the concern was that many customers would become distracted or lose interest during all these steps. The development of the Facebook storefront was designed to eliminate these issues, but unfortunately, it has largely failed to live up to its early hype. That leaves many retailers forced to either rely solely on their own websites, or shoulder the expense of moving into build brick-and-mortar storefronts.
Many major retailers, including Gamestop, Nordstrom, J.C. Penny and the Gap, have closed down their Facebook storefronts in recent months. The reason for the failure so far of these storefronts can be attributed to several different primary causes. Perhaps the most basic of these causes is simply the fact that many businesses have yet to adapt to the new format of online commerce. Although many people have learned to shop online, most are still unsure how to relate social media to shopping. For Facebook storefronts and similar programs to become successful in the long run, businesses will need to learn how to make the shopping experience just as enjoyable as any other aspect of that person’s Facebook activities. In large part, this can be accomplished by developing a back-and-forth relationship with customers, one that incorporates product updates, inventory support and service, news and announcements and rewards programs, just to name a few ideas. Implementing these concepts, however, is a process that takes time. Read More
Twitter has acquired Posterous, which is a micro blogging service that allows you to share posts and information through PCs, mobile devices and email, similar to Tumblr.
This is a move by Twitter which will not go unnoticed as Twitter is not gaining much wealth – both in terms of money and new users, as Posterous does not generate a lot of profit, and it only boasts of 15 million unique users, which is crumbs compared to half a billion members of Twitter. The motive behind this acquisition is clearly to gain strategic advantage and not gain anything monetarily.
Beyond the operational aspects of the matter (it is still unclear whether in addition to the 36 newly acquired talents, Twitter will also bring home some features of the service), Posterous has in fact worked in recent years to create a sharing service that went beyond the classic platform of blogging or micro blogging. Something which is social but intimate at the same time, based on the level of private share. Read More
Yahoo has decided to throw the first punch in one of the rare legal battles involving major technology companies that deal with social media. Facebook is on the receiving end of the lawsuit filed by Yahoo. The company claims that Facebook has infringed a total of 10 patents that relate to methodologies used by companies to advertise on the web.
Yahoo filed the lawsuit in federal court in San Jose, Calif on Monday. There have been many lawsuits in the smartphone and tablet markets and this lawsuit by Yahoo might just be a sign that the floodgates of social media lawsuits are just about to open. Smartphone and tablet manufacturers have been on each other’s necks for several years now with lawsuits being filed all over the world. The lawsuits have had serious implications on company profits of major manufacturers as they are forced to discontinue selling their products in some parts of the world. Read More
Facebook’s IPO is the latest buzz in the market. But along with all the interest that it has generated, it has also raised quite a few questions. How successful will the IPO be? What are the benefits? Who is getting Rich? How do we get a stake in the bid?
Where Is Facebook Today?
Facebook is currently the leading social media networking site, as we are already aware and as per reports, it’s now the one company to file a $5 billion IPO.
Consequences: Based on these developments, the pressures increase. The board of directors is already set; which means the company now has to work towards profits; not just for themselves, but for everyone who has a stake in the company.
How Does Facebook Earn Money?
As per reports, about 12 percent of the revenue in the previous year came from gaming (games like FarmVillie and CityVille and other of course games) while, the remaining 87 percent came from advertising.
Consequences: With the way expectations are going to grow, the main channel for revenue seems to be advertising. Facebook will have to gain more and leverage its advertising domain. This could mean more ads being thrust on the user and commercialisation of the features. You can expect some interesting factors, but mostly, there’re going to be about making the user dig deeper into his pockets. Read More
Facebook: Now More Popular than Barbie and Ben 10
Parents are regularly informed of the dangers that the internet can expose children to but concurrently, kids are absorbing the ideology that Facebook holds much importance socially – the online phenomenon is constantly discussed amongst peers (both young and old) and is increasingly referred to within newspapers and on television.
Despite the fact that the social network’s own ‘Help Centre’ states that no one under the age of 13 years of age is allowed to construct a Facebook profile, this hasn’t stopped thousands of children around the globe from doing exactly this. Many parents have actually helped to create accounts for children too; a survey (included in a recent academic journal as part of a study entitled Why Parents Help Their Children Lie to Facebook About Age: Unintended Consequences of the ‘Children’s Online Privacy Protection Act’) discovered that 76% of parents aware of their children’s underage Facebook-ing had involvement in the creation of their kid’s profile.
You might think that it is pressure from peers alone that is seeing members of the next generation signing up to Facebook before hitting the (less than) big 1-3. There are many parents who feel that using the network is beneficial for children who are growing up in a world that is increasingly driven by computers and online advancements. Read More